• March 28, 2017

App-ropriate Design: Best Practices for Mobile Success

Three app development tips for any mobile strategy.

Mobile apps are moving on up. Underscoring the point is the fact that 200 billion app downloads are expected in 2017 alone. And it’s not just consumer apps that are in demand. “By the end of 2017, market demand for mobile app development services will grow at least five times faster than internal IT organizations’ capacity to deliver them,” says Gartner.

With demand soaring and resources in short supply, it’s essential to make sure the apps you develop are designed with several important best practices in mind. Make sure you always:

  • Put security first. Every new mobile app you create is a potential attack surface for hackers. In fact, when mobile security company NowSecure analyzed 400,000 different mobile apps, it found that more than 25 percent of them had a high-risk security or privacy flaw. One reason companies run into issues with their apps is that they don’t design them with security in mind. Putting security front and center in your design process, rather than making it an afterthought, will go a long way to keep you and your end users safe.
  • Focus on user experience. When it comes to apps, even the littlest details can make a big difference in how users perceive them. User experience is shaped by an array of factors ranging from speed and ease of use, to having a clean and clear user interface, to striking the right balance with notifications. When in doubt, follow the lead of other apps that your target audience enjoys using.
  • Test aggressively. Testing may seem like a no-brainer, but all too often end users wind up as unwitting guinea pigs. To ensure you’re covering all of your bases, make sure you test your mobile app on different data networks and devices as well as in different languages if appropriate. You should also look at how the app integrates with different mobile device features, including sensors, how well it handles updates and uninstall/reinstall procedures, and overall usability. Testing today will save you a lot of headaches tomorrow.

Every organization needs a mobile strategy. If you can get these three things right, you’ll be much closer to delivering apps that really make a difference. In a mobile-first world, that’s mission-critical.

Like this story? Learn more about the transformative power of applications.