• June 28, 2016

The Automotive Customer Experience

Connectivity, analytics and Big Data are driving new customer innovations – an HPE blog series

The automotive industry is undergoing significant disruption, and rapid innovation is critical to success.  Organizations that analyze a wide range of data are creating differentiation and a competitive advantage.  A core focus area for the industry is around the customer – acquiring, retaining and enhancing their experience.  Technology is making it easier for the industry to drive rapid innovation and create a better customer experience. 

See how you can exploit the new innovations in automotive analytics through this 5 part blog series that focuses specifically the customer experience including:

  • New opportunities for customer engagement through connected vehicles
  • How customer insights drive mass customization in the automotive industry
  • How to leverage impulse buying in the automotive industry
  • The pros and cons of in-car marketing

Engage and join the discussion by reading the blog series  on the HPE Community Blog:

  1. “Automotive Customer Experience part 1 of 5: How connectivity, analytics and Big Data are helping customer retention” article
  2. “Automotive Customer Experience part 2 of 5: New opportunities for customer engagement through connected vehicles” article
  3. “Automotive Customer Experience part 3 of 5: Customer insights drive mass customization in the automotive industry” article
  4. “Automotive Customer Experience part 4 of 5: Proactive selling in automotive – Leverage impulse buying” article
  5. “Automotive CX part 5 of 5: The pros and cons of in-car marketing” article