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Get Closer To Customers

The Future of Enterprise Services

Eric Harmon talks about how meeting the needs of an ever-changing marketplace will unlock untapped potential.

Go for Boring: For Business Success, Make IT a Snoozer

Boring IT lets you focus on exciting business ideas.

6 Unexpected Examples of Big Data’s Big Reach

These use cases might surprise you.


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Taking the Creep Factor Out of the Big Data Customer Experience

How does an enterprise avoid spooking the very customers it seeks to engage? It isn’t easy.

Keeping Up With the Customers: 10 Tenets for Financial Institutions

Banking customers have high expectations. Here are 10 rules financial institutions must follow for competitive success.

Only the Strongest Survive: The Evolved Future of Financial Services

From concierge-level services to personal data clouds, banking as we know it is poised to drastically change.

What’s App With That: 3 Ways Mobility Boosts Business

Mobile apps provide another channel for businesses across industries to capture market share.

Today’s Enterprise Must-Have: Data-Driven Marketing

Your customers expect personalized interactions with your brand. Analytics help you deliver.

Driving Competitive Edge Through Predictive Customer Support

Is it possible for the enterprise to anticipate customer complaints before...

Goodbye Average Customer, Hello Heterogeneity

When a multinational telecom company wanted to understand its churn rate.....

Aurasma: The Internet of Things Is Here

If a picture is worth a thousand words, what’s an aura...