• December 3, 2015

A CMO Innovation Guide: Redefining Business in a Disruptive World

Using digital to disrupt and innovate the customer experience

We are living in a period where disruption is increasingly becoming the norm as a result of the convergence of social, mobile, analytics and cloud computing. At the center of all this is the customer and the quest to create customer experience (CX) excellence that many hope will lead to conversion and sustained customer loyalty.

Our discussions with leading CMOs and heads of digital marketing practices lead us to conclude that while an omni-channel approach is the way forward, it not only must seamlessly combine online and offline channels, but must be tightly focused with customer insight gained through analytics. When combined, all these lead to a mastery of digital transformation that delivers high-value personalized CX at a scale that makes business sense.

In this special edition of CMO Innovation, sponsored by Hewlett Packard enterprise, we culled together the experiences of leading experts in customer engagement from across some of the most demanding industries to share with you trends and learnings in the race to create a sustainable CX strategy for your business.

We hope you find this eguide informative and insightful.

We invite you to share with us your thoughts and views on creating great customer experience.

Paul Mah
Editor, CMO Innovation

Download the CMO Innovation Guide here.