- January 5, 2017
The Race Against Time: Staying Ahead of the New AncientShare this:
“The future is now” is old news.
Although it’s commonly referred to as “sense of time,” unlike our actual senses—sight, hearing, taste, smell, and touch—we don’t really sense time, we perceive it. Think of the most recent update you ran on your phone. The first few hours, maybe days, were probably spent trying to figure out the new changes. But most likely, within a week, the update quickly transitioned to the new normal and the prior version already seemed outdated.
Now scale that example to the enterprise level. Staying current isn’t good enough in today’s quick-paced digital world. With “real-time” everything, our perception of how quickly novel technologies, strategies, and even ideas become ancient is rapidly shortening. In order to stay one step ahead in the chase with time, what lessons need to be incorporated into the enterprise business plan?
Innovation in the Fast Lane
Pamela Rucker, chair at the Technology Advisory Council, shared with CIO.com how quickly innovation is moving and the opportunities that ultimately arise from this for enterprise businesses.
“We see new markets emerging and new opportunities arising every day because we now have all the information, tools, and technology we need to support our collective brainpower. What once took years to conceive and prototype can now be completed in a matter of days,” she says. “Effective leaders will recognize that the age is changing, and that taking a digital, consumer-based approach will support an environment of innovation for all of their employees, both now and in the future.”
Passing By Competitors
How does this translate to enterprises looking for a competitive advantage? You need a culture that is ready to embrace change and the ability to quickly leverage new technologies and opportunities. This means a rise in enterprise designs that rely on innovation. And not just big-picture ideas; innovation comes in many forms. For example, take the growing number of enterprises that are embracing digital transformation and coupling marketing and IT departments and processes. Marketers are managing accelerated projects with agile methodology; IT is reassessing infrastructure to optimize to achieve business goals.
In order to settle in a position of advantage, enterprise business plans must consider a strategy that includes innovation and goals, as well as standards and best practices. Enterprise designs must be applied consistently across most projects and always align back to the business vision.
Even the phrase, “the future is now,” is old news. Enterprises that continue to reinvent and innovate will rise to the winning position in this transformative digital age.
Like this story? Learn more about preparing for enterprise innovation and three things you must realize before you transform.