• August 18, 2016

Warranty Analytics in Automotive

How automotive warranty analytics is helping automakers improve product quality and safety and increase automotive sales.– an HPE blog series.

Setting a new record with 51 million vehicle recalls in 2015, the automotive industry is experiencing unprecedented recalls and quality issues. These quality issues hurt automotive brands, decrease customer satisfaction, and ultimately reduce vehicle sales. In fact, researchers have found that a major recall can decrease an automaker’s market share between 1.6 and 2.9 percent. How can automakers improve product quality and safety and increase automotive sales? Warranty analytics can play a role in detecting defects early and increasing customer satisfaction, loyalty, and ultimately, sales.

Warranty analytics solutions use linguistic analysis to discover hidden trends in warranty and service records to more quickly identify the emergence of previously unknown defects. This gives automotive manufacturers the ability to proactively address issues before they become major problems, giving customers a better service experience.

Learn more about the warranty analytics opportunity for automotive and join the discussion by reading our blog series  on the HPE Community Blog:

  1. Warranty Analytics part 1 of 5: Increase automotive sales through service and maintenance insights
  2. Warranty Analytics part 2 of 5: How IoT data can reduce maintenance costs through proactive care
  3. Warranty Analytics part 3 of 5: Vehicle monitoring can improve auto service and promote cross-sell
  4. Warranty Analytics part 4 of 5: Helping manufacturers connect with customers to increase loyalty
  5. Warranty Analytics part 5 of 5: How to proactively manage recalls through analytics